For many years I was hired to design logos, book covers, newsletters, catalogs, direct mail and fundraising case statements and appeals. Everything was designed to get printed eventually. So I had all the necessary skills to work with the client all the way through to the printers and finished mailing of the work.

But then as the digital design world began to take over, I created websites and identity materials that were only ever going to be seen on-screen, and increasingly on a small phone! The designs are basically the same, but the process of finishing a project look very different.