I have been designing since the dawn of "desktop publishing" and computer-driven graphic design. With a liberal arts education in fine art and design, I'm able to translate your unique branding or communication needs into fresh, creative, and affordable designs both in print and online.
For the past 25 years,
I have collaborated with clients to create unique communications materials. I enjoy the collaboration process of working with the leaders, editors, and writers with big ideas, and finding a visual way to present the information and encourage responses from the various constituencies. I'm not satisfied until the client is 100% satisfied.
Here's a small sampling of the thousands of jobs I've worked on over the years. They fall in the following categories:
• Print publications, such as newsletters, magazines, invitations, and postcards
• Web sites and digital design
• Custom Tee shirt graphics for silkscreening
• Signage and Displays, for trade shows and convention arenas
is how I got started, and it's still my bread and butter. I enjoy working together to tell each client's unique story to their audience or readers. I design magazines, newsletters, and direct mail. I help create special event invitations, including the special envelopes and reply cards.
I also have re-designed newsletters and letterhead to give each organization the fresh look they need. Sometimes it's a fresh new color palette, or a slight change to the fonts. Many times the missing link to a really excellent publication is the photography, so it's part of my consulting role to encourage clients to spend a little more on either a good photographer (maybe me?) or some affordable professional stock photos.
Some of these publications featured in the slide show are ones I have worked on for many years for satisfied clients who have come to rely on my as part of their marketing or communications team to help them meet their quarterly deadlines, and even win some awards for excellence in publication design!
I work with the client's team to design web sites that are consistent with their branding and mobile-phone and smart-phone compatible.
I come to web design from DESIGN background. I am not a developer or programmer. I am more interested in the overall impression you are leaving your web visitors than all the fancy code operating "under the hood."
Branding & Identity Design
Logo development is a type of design I really enjoy. It requires the client to communicate deeply about their institution, organization or business with clarity and vision.
Generally, the process involves a few weeks of back-and-forth with the first batch of ideas being a wide variety of possible approaches to the logo. Each successive batch hones in closer on the ideas that strike the right chord with the client.
Some logos are completely new for startups, and sometimes they are an event logo for a special anniversary or fund-raising event.
Logo development often is the first step in an institutional identity program, or branding effort. Most times, the very first project using the new logo is a stationery package, including letterhead, envelopes and business cards.
I have been designing logos for over 25 years, both in my institutional work and as a freelancer, so I'm confident we can work together to find just the right visual representation of your company or organization's core identity.
T-shirt designs are a lot of fun. It involves silkscreening, which is a completely different process for printing than traditional printing press with ink and paper. I enjoy working with a colored fabric backing to the imprint, and incorporating the shirt itself into the design.
Usually, designs for tees take a few days or a few weeks, depending on the complexity, plus about 2-3 weeks for the actual printing process. So, please plan ahead! Shirts in all the various sizes need to be ordered and delivered, the screens produced – one for each color of ink on the design – and then the shirts need to be printed by hand, one color at a time, one shirt at a time.
If you are ordering dozens of shirts, the set-up and design cost can easily be averaged into the final price to make shirts affordable as a handout OR for sale with room for your mark-up for your event or fund-raiser.
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